If you’re like me, you’ve seen and bought quite a few courses as part of your online education.
And maybe you’re wondering if now is the time for you to jump in and create your own? You came to the right place!

Does it make sense for you to build an E-course?

I have listed below some advantages of creating an E-course as part of your offerings.

We all have the same 24h in a day and building an E-course is a great way to leverage your time. So let’s take a look at those advantages:

  1. It is very scalable. Unlike one on one work, you can reach many more people and all over the world.
  2. It makes your genius available to a larger audience and people that could not afford to work with you one on one
  3. If you set it as evergreen, there is no more schedule constraint and you can run it on autopilot
  4. You offer self study, at your own pace using different media (video, audio, pdfs,..)
  5. You’re building an asset that you can launch over and over or set it as evergreen to generate passive income

You’re probably telling yourself right now that tons of people create E-courses these days, you shoot 2-3 videos call it a course and you’re good to go.

That is why a lot of E-courses fail.

Sometimes they fail to sell, and sometimes they sell but don’t deliver on the promise.

I have built and learned from many E-courses and I have seen what works and what doesn’t.


By successful I mean 2 things:

  1. Your students learn and apply what you taught them and you have raving students and success stories to share
  2. You make money from selling your -Ecourse

That is my definition of a successful E-course. Many entrepreneurs see only the money generating part but in order to grow and scale you need success stories to attract more people.

Snow let’s dive into my 6 parts to creating a successful E-course:

1) You have to be an expert at what you do

That part is easy, you either are or you’re not. Being an expert in the eyes of someone does not mean that you know everything about the subject, it means that you know more than them, that you’re one step ahead of them and that they could learn something from you.

2) You need to find out what your audience wants and in which format before you create it.

Many entrepreneurs start the other way around, they create an E-course because they think it will be awesome and nobody buys. The market research is the boring part for many but it is critical to the success of your E-course.

Don’t ever think that you know better than your audience what they want. You might know what they really need, but you need to sell them what they want.

The best way to know what they want is to talk to them: free consults, starting discussions on social media, sending surveys to your list are all good ways to get feedbacks on an idea that you have.

In any case you need an audience for your course so that they get to know you, like you and trust you and eventually buy from you.

That means building your list starting with a solid lead generation funnel with a killer opt-in freebie.

If you haven’t already started to build your list or if it is going too slowly for you, I strongly suggest you follow the free 30 day list building challenge from Nathalie Lussier to give it a big boost!

3) You need to choose the right platform for your needs to host your course.

Things to take into account are things like:

  • Do you plan to add more courses in the future and build a true learning platform?
  • Do you want to offer live or evergreen courses, or maybe both?
  • Do you want to offer payment plans, subscriptions?
  • Do you want your students to be able to track their progress?
  • Do you want to support memberships? Coupons?
  • Do you plan to add an affiliate program in the future?

And the list goes on. There are lots of solutions out there, I have listed a few here. M y favorite plugin is AccessAlly by the way, it’s the only true learning platform out there.

4) You need to learn how to build your course or hire an expert to do it for you

You either spend time or money. And time IS money if you value your time. If you DIY you’ll be limited by your technical skills and you might be able to create the platform you really want, but you’ll have full control of sure if that’s what you are after.

5) You need to know how to market your course so that you can help people and make money in the process!

That is the hardest part. I have met so many people (some are my friends) who have great courses but don’t know how to market it.

I always recommend to start with a soft launch. That is a great way to get quick feedbacks on your course and make some money in the process. Refine your course with the feedbacks you get from your first students and you’ll be ready for the big launch!

6) You need to have the right mindset.

By that I mean that you need to be 100% convinced that you will succeed. Otherwise you will most likely fail.
You need to see this E-Course has a big source of revenue for you and you should invest in it accordingly.
Invest your time, hire or consult experts in the areas you don’t master from tech stuff to copy to marketing and promotion.

I sometimes hear “I will move to a more robust platform or hosting if that course works”. Guess what, almost 100% of the time they fail.

Now I’d love to hear from you : are you working on an E-course or planning to create one?