It’s no secret, I’m sure you’ve heard it before: the money is IN THE LIST. More exactly the money is in the communication with your list.

So how to make money from your mailing list?

It’s not about how big your list is, it’s how you manage to make them know you, like you and trust you so that they will eventually buy from you.

Here are 4 MUST-DO that you need to have in place if you want to turn your list into a money machine.

#1- THE CHOICE OF YOUR FREEBIE

People do not signup to newsletters anymore. They signup to get free content, they want to see what you can give them, they want to get to know you and then they’ll basically decide if “they like you”.

Your optin freebie needs to be something that is of use to them right now, easy to absorb (no more 40 pages ebooks!) and where they can take action quickly and see some results.

#2 WRITE LIKE YOU ARE TALKING TO ONE PERSON

No more “Hi Everyone” or “Hi Guys”, all your communication needs to look like you wrote this email just for this person. Make it personal. Write like if you were talking to one person, not to a list.

#3 NURTURE THEM WITH MORE GOODIES

Once they’ve signed up to your list you have this opportunity to build a relationship with them. This is the time where they are going to decide if they like you and if they can trust you.

This step is critical, you can’t expect them to buy from you if they don’t like you and trust you. At least 3 to 4 nurturing emails in the next 10 days is a good number. Make sure that the emails are of great value and complement the freebie that they signed up for.

#4 SELL THEM WHAT THEY WANT

Now you’ve provided great content to them, you’ve hopefully engaged with them, encouraged them to hit reply and tell you more about their problems, frustrations, you’ve established a relationship.

They now start to like you and trust you. You can now introduce your offer like the next step to continue their education with you.

So what do you think? Does it make sense? Please hit reply and let me know what you think!

Nathalie