I just got back from PLF Live (Product Launch Formula by Jeff Walker), a 3-day conference/workshop in Scottsdale Arizona, and it was AMAZING! Awesome training, great relationships formed, this event is no doubt a turning point in my business moving forward.

I not only got to meet awesome people, get trainings from people like Jeff Walker, Brendon Burchard, Chalene Johnson or Don Crowther, I also joined a family. A fantastic group that understands me and supports me. I feel blessed.

And I want to share this experience with you. Here are the top 4 things I learned at PLF Live:

1) It’s not about the stuff, it’s about the transformation.
We don’t sell the stuff, we sell the result, the outcome, the transformation. And it has to be concrete (something that you could actually see on a video).

2) It has to be good enough. Just do it. Stop learning, start doing.
Jeff Walker told us “your worst enemy is Monday”. You’ve got to take action and plan your first/next launch now.

3) It’s good to be us.
I love that sentence. Being part of a community and having a support system is critical to the success and growth of your business. I am so grateful for the amazing people I met: Sebastien (the French Marketer), Erico Rocha (PLF Brazil), Barry Friedman and many more.. All awesome and genuinely good people that are willing to share their knowledge and give you support.

4). It’s ok to fail. And you probably will. So fail fast and learn from it.
This is a hard one for me because my french roots tell me that failing is bad. I have now learned to see it as an opportunity to learn and grow.

Thank you Jeff Walker and the whole team. Can’t wait for next year’s event!